Frances de Lourdes was launched in 2017 by Alejandra Echeverria. The label takes its name from her mother’s and father’s middle names, respectively.

The debut collection consisted of seven tees and tanks, classics with a modern attitude in the softest and most luxurious fabrications. These versatile pieces conveyed a laid back elegance and instantly became a hit with fashion insiders and women in-the-know.

Building on that foundation, the collection has expanded to include bestselling dresses, silks and more. With masculine and feminine influences, these timeless pieces reflect the brand’s signature ease and sensuality.

Featured in WSJ Magazine, listed as an editor’s essential in Vogue and hailed as “the perfect tee” in Harper’s Bazaar, Elle and the Telegraph UK. Fans of the collection include Charlize Theron, Naomi Watts, Rosie Huntington-Whiteley, Michelle Obama, Lauren Hutton and many more. A selection of pieces are carried by select specialty retailers worldwide.

Frances de Lourdes is based in New York. The collection is made locally using the softest fabrics from Italy and Japan.



Alejandra was born and raised in New York and has spent time living in Bogota and Paris as well. A Parsons graduate, her work experience includes over a decade designing for various New York fashion brands.